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In The Press 

 

 

.  .  .  A Unique Opportunity     for the New Economy  

    Of course, every consumer and b2b category of purchase can be and is transacted through barter, including such higher-priced goods as real estate where typically down payments are bartered and the balance is financed traditionally through a bank or with cash.  

   Because of the way that barter has been used as an effective way to place media and exchange it for hard goods, there also exists a unique opportunity to use BarterItOnline to trade media, both traditional forms of broadcast and print media, as well as banner ads, domain names, and other advertising opportunities unique to the Web.  Even though the total spent on online advertising is small relative to the $200 billion spent in the U.S. on advertising in 1999, Jupiter Communications estimates that online advertising revenues will grow from $3.2 billion this year to more than $11 billion in 2003.

 

 

§"The opportunity to serve . . . entrepreneurs appears fairly extensive. According to the U.S. Small Business Administration, the 25 million small businesses in the United States employ 53 percent of the private workforce and generate more than half the gross domestic product."
--Business 2.0 Magazine