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Equity Trades
Leveraging the Future Value of Your Business

How do new businesses make purchases on barter when they have not yet come to market with a product or service, but have immediate buying needs?

One way is by using the equity in their firms as a 'currency' to make necessary purchases for growth:  advertising, marketing, consulting and design services, office space, and equipment, furniture, and supplies. 

BarterItOnline helps facilitate these transactions by bringing together equity-rich firms and vendors who have products and services they are willing to supply in exchange for stock options, as full or partial payment.

While the terms of each transaction will be unique, an equity swap can involve all stock options as payment, a combination of options and E-dollars, or a combination of options and cash.

". . .  It makes sense that startups would want to use options as a form of currency. It doesn't cost them anything up front, and it makes them feel like service providers have a more vested stake in their success. So far, startups [have only bartered] stock for services like legal counsel, public relations, or consulting. The practice of trading options for products    . . . hasn't caught on."
-Wired News

"Traditionally, technology firms opt for stock-for-service deals because they lack cash . . . . Companies often venture into barter agreements because the service provider is better motivated to create growth in the company if it owns stock . . , and these equity investments can be highly profitable since the value of successful technology firms tends to multiply rapidly."
-Bizjournals.com/Atlanta