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Richard L. Cravatts
Chief Global Marketing & Business Development Officer/Founder

For 20 years, Richard Cravatts, as Publisher of the Boston Classical Network, has been a leader in helping the region's major cultural institutions heighten their visibility through customized publishing. In addition, he played a key role in launching new consumer magazines (such as the Greater Boston Restaurant & Wine Review and Orlando's Best), playbills (Boston Ballet, Lyric Opera, American Repertory Theatre, Bank Boston Celebrity Series, Huntington Theatre Company), and other custom publications (Myopia Polo Yearbook, New England Sports). Those publications used hundreds of thousands of dollars of bartered advertising space to increase revenues, offset production and design costs, and increase advertisers' ability to target and reach greater audiences. From 1976-78 he was publications director at Harvard University’s Kennedy School of Government, and from 1978-79 director of public relations at Harvard’s School of Public Health, guiding marketing and advertising at both graduate schools. Richard later led an informal investment group that purchased and rehabilitated residential real estate in Greater Boston, working with lenders, banks, neighborhood groups, and city officials on models by which to create housing. As a related part of that activity, he lectured business owners on techniques for acquiring leveraged real estate by using bartered goods and services as down payments. Richard has Ph.D. in English and has written over 60 op-ed pieces for such publications as the Boston Globe, New York Times, Wall Street Journal, Chicago Tribune, Boston Herald, Real Estate Finance Journal, and Boston Business Journal on such topics as barter, banking, real estate investment, law, politics, and business.